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Thursday, 10 October 2024

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I graduated from a journalism school in the US in 1990. My tuition was $14000. I got a 38-hour-a-week job after that which paid $38000.

Around 2012, I spoke with an assistant dean at the school about promoting the school to prospective foreign students. I asked him about the financial picture. Tuition was then $60000 and a ‘good’ job upon graduation still paid around $35000.

I never promoted the school.

But just like in the 1980's, you have a choice of what price point you want to be. In the 80's there were certainly people doing that portrait shoot for a quarter of what you were as well as 5 times higher. You are removed from the commercial market and then just sort of inserted yourself with a completely random number. My method of pricing has been somewhat similar for almost 30 years. If I give a price and the client says yes, I should be happy they said yes. If I quoted a price and then get the job and I dread doing it, I'm not charging enough.

According to the Federal Reserve Bank of Minneapolis, which has an inflation calculator on its website where you can compute the value of money between two points in time starting with 1913, $675 in 1985 equals $1,973.22 in 2024.

Your pictures filled me with house lust. I love the place and would be happy to live in it so on a practical level your photos are a success.
I also think they are nicely done.

1972 magazine shoot paid $500 a day plus expenses.

Try finding that now for most of them.

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