It's the Fujifilm GFX100RF—an all-in-one, portable, fixed-lens GFX camera with a 102-MP medium-format sensor. Just announced, moments ago. Here it is at B&H Photo.
A few of the basic facts:
- It has a selectable aspect-ratio dial! A first for Fuji. So you can have native 4:3 if you like that.
- It's very light at only 735 grams (about 26 ounces). That's with the lens of course. (Coincidentally, that's right at my longtime personal preference for the perfect weight of a 35mm film body + normal prime).
- The fixed (i.e., permanently attached to the body) lens is a 35mm ƒ/4, but read below.
- Costs $4,900. ($6,999 for our Canadian friends.) That includes the lens too, though.
- "The sensor features evolved pixel structure and micro-lenses that enhances dynamic range and low-light performance, as well as providing further improvements in peripheral image quality and autofocus (AF) accuracy." That's right out of the press release (as is most of this).
- It has a digital tele-converter selector lever on the front of the camera to select angle of view. From its native 35mm focal length, which is 28mm in 35mm format, the angle of view can be switched in three steps to 45mm (36mm equivalent), 63mm (50mm equivalent), and 80mm (63mm equivalent). Those crops (rounded) are 79 MP, 57 MP, and 45 MP. Pretty impressive that at the narrowest crop you're still at 45 MP. I guess when you have all those pixels to play with....
- Controls look to be very simple, à la Leica.
- "Surround View" function displays the area outside the image range as a semi-transparent frame, so you can see around the image area in the viewfinder like you can in a classic rangefinder. This is selectable, so you can turn it off.
- Flip-up style viewing screen. Also flips down. (You can see the aspect ratio dial in this view.)
- The lens has a leaf shutter (!), which allowed a significant shortening of the flange distance. (Leaf shutters allow flash at any shutter speed.)
- Aperture selection ring on the lens.
- The lens takes the same 49mm filters the X100VI does.
- Lens construction is 10 elements in 8 groups (2 aspherical).
- No image stabilization for stills, but it has it for video.
- NP-W235 battery allows approx. 820 shots per charge.
- Dual SD card slots.
- Close focusing down to 7.9" from the front of the lens.
- Black or silver.
- Built-in 4-stop ND (neutral density) filter, a first for a GFX camera.
- Includes a "rope-style" camera strap, precision-machined aluminum lens hood, dedicated adapter ring, and 49mm protective filter. The filter when used with the adapter ring "achieves dust and drip resistance, making it safe to use even in outdoor environments where it may be exposed to light rain or flying dust."
- Dedicated exposure-compensation dial on the top plate, which by the way is milled from a single billet of aluminum. The dials are machined from aluminum as well.
- All this and video too.
More pics and info at B&H.
Discuss!
Mike
Original contents copyright 2025 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site. As an Amazon Associate I earn from qualifying purchases. (To see all the comments, click on the "Comments" link below or on the title of this post.)
Featured Comments from:
robert e: "Wow. This thing ticks so many boxes that it would be a terrific camera at a number of sensor sizes, let alone MF. I mean, it's a right-sized metal body--M11 except a bit taller, and at half the price of an M11 body without a lens, and has a built-in grip (which looks right-sized, too). But, yeah, let's see if they can satisfy demand."
Mike replies: You know, I found myself thinking the same thing. I was thinking it would be great if there were a FF version at $1,600-$2,200, somewhere in there, with a 36- to 50-MP -ish sensor. But Fuji's made the decision not to go with FF in anything.
John Camp: "Sort of a head-scratcher. Maybe designed for landscape guys who might occasionally want to do something else at lower res? Made for tripods? Dunno. I think the same effort that produced an X-Pro4 at ~40mp would have interested more people. But that's just me."
Steve Deutsch: "Wow. But no IBIS/OIS for photos no sale."
Tim Walters: "Having upgraded from X to GFX in September, I can testify that while the megapixels don't really matter (I'd be happy with 50), the bigger sensor definitely does, for the same reason as in the film days: you don't have to enlarge the image as much to get to the same size. My 24-inch X prints don't look as good as my 24-inch GFX prints, even though both have full print resolution. And truth be told, I can see the difference even on the screen. Whether that difference is worth the extra $$ is another question, of course!"
Let's start a pool. Everyone put in a dollar and pick a date. The one closest to the date that Fujifilm puts out it's now standard press release, "Did not anticipate the demand, all pre-orders expect long wait times...sorry (again)."
Fujifilm can announce anything but they can't deliver.
Posted by: Albert Smith | Thursday, 20 March 2025 at 10:00 AM
Wowzers. It won't change anything for me (happy with 35mm HP5), but wow.
Posted by: Stelios | Thursday, 20 March 2025 at 10:58 AM
I think they got this one really right, Aspect Ratio is one of the first things I've been assigning to a "custom" button so having the engraved direct dial is perfect. Including quality necessary accessories also shows that they want to deliver a complete product. It's all so good that it almost makes me want to simplify and sell all of the other cams/systems I've got and embrace it as the "OCOL" from here on out (being that I mostly do travel and scenic photography, "your mileage may vary"...). On the other hand, makes the X100VI look like a real bargain for most photography, having 100+MP seems well beyond necessary, for me, if it had the older 50MP sensor and under $4K I'd have bought instantly, but we're not going backwards on sensor resolution at this point...
Posted by: Dan B. | Thursday, 20 March 2025 at 11:13 AM
Does anyone else think the GFX100RF’s square dimensions make it look like a medium-format Instax? Still, this camera is a great value against its natural competition that includes the Leica Q line. But those who don’t understand are already taking shots at it.
Posted by: Steve Biro | Thursday, 20 March 2025 at 11:52 AM
Nice, but I'm holding out for 200 megapixels.
Posted by: Edward Taylor | Thursday, 20 March 2025 at 11:54 AM
Isn't that leaf-shutter firing at 1/4000 sec something of a record? Surely aided by the f/4 maximum aperture. It's a dream for fill-flash on bright days. Fuji made several 28 mm-e fixed-lens medium format cameras, and this is the one to rule them all. Now, if they could make a variant with 1/4 the resolution but giant photo-sites, it would be the ultimate available darkness street camera. And of course, a monochrome GFX100RF-MJ version.
Posted by: Adrian | Thursday, 20 March 2025 at 12:07 PM
Ah well, my X-T5 and 35mm f/2 is 727g, so I have the weight part settled at TOP standards, lol. (But I agree...this is as heavy as I like my camera to be).
This new Fuji is a beauty. Out of my range to say the least, but a beauty.
Makes me think about the X-100VI though.
Posted by: SteveW | Thursday, 20 March 2025 at 12:15 PM
This Fujifilm GFX100RF looks like a long overdue and rather predictable response to the Leica Q series of fixed-lens cameras. (No, I am not at all lured from my Q3 which is marvelous.) I do, however, also scratch my rather denuded head. This is not at all a "RF" camera. I really expected Fuji to either adapt the hybrid viewfinder of the X100 series or, more likely, that of the X-Pro camera. Owners of the latter group have been waiting long for an update.
Regarding the in-camera crop modes...meh. As a RAW shooter I've rarely found them useful in any of the many camera that offered this "feature".
I commend Fuji for taking a step forward in the winds of a global economy likely to be in chaos for years to come. But I am surprised that they made such conservative choices. An X-Pro-like design would have really rocked both the MF and fixed-lens worlds. This will do neither.
Posted by: Kenneth Tanaka | Thursday, 20 March 2025 at 12:17 PM
Danish fotog Jonas Dyhr Rask, who was in the official launch video, has posted a review.
Loads of pictures; pictures of the camera & pictures taken with the camera.
Posted by: Nico. | Thursday, 20 March 2025 at 12:21 PM
I’m thankful to Fujifilm for leaving out lens OIS otherwise I might be very interested in this camera and I really don’t need it! (I already own a Q2.) Full kudos to Fuji for making it and the camera landscape more interesting. The Leica Q2/Q3 is the obvious competitor with said OIS (also with leaf shutter), faster lens, and more streamlined interface (if this matters to you). It’s interesting that both cameras take 49mm filters. Just like the Q series this is a hybrid landscape/street camera that I think is also aimed at those photographers who have been asking for a “digital XPan” (I bought a Sigma dp0 Quattro to scratch that itch). I think they missed an opportunity here by not giving the GFX100RF a wider lens (24mm-e or 21mm-e) and the lack of OIS is going to put off a lot of potential buyers, me included.
Posted by: Bernard Schneider | Thursday, 20 March 2025 at 01:01 PM
I wonder if they will offer wide angle and tele adapters, like on the X100 series. That would make this a versatile and compact system in combination with the various crop modes.
Posted by: Shaun | Thursday, 20 March 2025 at 01:07 PM
This is straight out of the iPhone Pro handbook, isn't it? Crops, expressed as being different focal lengths; variable aspect ratio; image processing in-camera; fixed lens.... (actually, many smartphones have multiple real lenses.)
OK, I'm not going to stretch this too far. But here's the thing: if you compared an image out of this against a ProRaw image out of an iPhone 16 Pro (especially if the comparison was on-line), how many people could tell which was which? Even with a physical print I think it might be hard.
Maybe I'm wrong, but increasingly I feel that the camera companies are simply producing ever more exotic devices at ever higher prices because they know there is a small and affluent market that will buy them, regardless of how limited the real world benefits are.
Posted by: Tom Burke | Thursday, 20 March 2025 at 01:28 PM
The new Fuji seems like a very nice camera and a fair price for what it provides.
However, to carry the RF metaphor a bit further into the past, say the Leica M series, a variety of small interchangeable Fujicron lenses on the order of 24-40-70-100 would make that camera irresistible, even to us large format types.
Maybe in the next iteration ....
Posted by: Joe Kashi | Thursday, 20 March 2025 at 01:34 PM
If they make an interchangeable lens version on that same or a similar body...hmmmm...maybe...
[I think they already did that, right? The GFX 50R of 2018. Discontinued September 2021 when the GFX50S II came along. --Mike]
Posted by: Dave Levingston | Thursday, 20 March 2025 at 02:21 PM
If it delivers as advertised- that's an incredibly engineered, well thought out and versatile camera capable of outstanding results- to state the obvious! With more features, greater IQ and... a lower price point- that's a slam dunk over a Q3!
Posted by: Stan B. | Thursday, 20 March 2025 at 03:05 PM
Cool camera. If I were a rich man, I'd buy one without hesitation.
Posted by: Bob Rosinsky | Thursday, 20 March 2025 at 03:11 PM
What John Camp said.... can't think of anything else to add
Posted by: Richard John Tugwell | Thursday, 20 March 2025 at 03:29 PM
I got a tip about this camera from Adorama in my e-mail last night. So, I was expecting something on TOP!
Is there a technical reason that the anti-shake function doesn't work for still photos with this camera?
I've always preferred the accuracy of the SLR-type camera, so this isn't for me.
Posted by: Dave | Thursday, 20 March 2025 at 03:32 PM
Your mp count in crop modes differs markedly to those reported by Jonas Rask.
35mm with full 11648×8736 resolution (102mp)
45mm with 9056×6792 resolution (61mp)
63mm with 6448×4840 resolution (31mp)
80mm with 5120×3840 resolution (19,5mp)
Posted by: Peter Williams | Thursday, 20 March 2025 at 05:02 PM
A leaf shutter that can do 1/4000th second exposure must be a milestone achievement. Or has somebody else been there, done that already?
[I would imagine it also has electronic shutter, and that that accounts for the 1/4000th speed. Wouldn't you think? You're right that a leaf shutter can't be that fast.
Nope, wrong again (it's the week for that)--B&H has the specs up to 1/4000th for the leaf shutter. --Mike]
Posted by: Dan Khong | Thursday, 20 March 2025 at 05:20 PM
Intriguing. I can imagine a lot of uses for this, but I struggle to make use of the Z8's resolution as it is, and this is 2x that. Not sure that more pixels is the answer I am looking for.
The camera's release does raise some interesting questions about how much resolution is too much.
Happy to see new products along this line coming out, tho'.
Posted by: Benjamin Marks | Thursday, 20 March 2025 at 05:34 PM
Reading the article and the Fuji/B&H marketing material, and commenting on it with my wife in the room:
She: "Are you thinking of getting another camera?"
Me: "I wasn't..."
From a guy who still has a Fuji 6x7 film camera, that I have not used for 20 years.
Posted by: Anthony | Thursday, 20 March 2025 at 06:37 PM
Has an aperture ring too.
Posted by: Robert Roaldi | Thursday, 20 March 2025 at 09:53 PM
Who is interested in gear anymore? No camera system available nowadays, that I am aware of, is incapable of great output. Stop salivating about gear, just go and take photographs! After a point, the tool is supremely unimportant, the end result, the image in this case, is the only thing that matters!
Posted by: Jayanand Govindaraj | Thursday, 20 March 2025 at 11:13 PM
RF is a misnomer; it’s not. But it’s an interesting product that in many ways raises comparisons with both the Leica Q series and the Hasselblad X2D.
The size and weight is great for MF, but this results in part from lack of IBIS and a slowish wide angle lens without OIS. The X2D, while pricey, has interchangeable leaf shutter lenses, superb IBIS, fantastic ergonomics and simple menus, great color science, and a similar 100MP.
I don’t have a Q, but I would prefer the Q3/43’s focal length lens, which is faster, APO, with OIS, but larger and heavier. The menus are also simpler than Fuji’s IMO. On the other hand, it’s pricey, with a larger lens, less MP and smaller sensor.
Good to have choices. Lack of stabilization would be a deal breaker for me, however.
Posted by: Jeff | Thursday, 20 March 2025 at 11:53 PM
Got a marketing email for this which I read about 12 hours after announcing, but clicking through to the purchase link , it already said sold out.
[It does say "Out of stock" at the Fuji USA website, but that could just mean that they don't have product to sell right now at this moment, which they don't because the camera doesn't start shipping until April 24th. B&H Photo is accepting pre-orders. --Mike]
Posted by: ChrisC | Friday, 21 March 2025 at 02:57 AM
It's interesting to see people respond that they like the physical aspect-ratio dial.
My first thought on reading about the aspect-ratio and digital crop/zoom functionality was: what's the point? You're just throwing away pixels you could always throw away later when you're sure you got the framing right. It's not like you gain anything (except memory-card space).
To me, that dial is prime real-estate better used for something else.
But apparently, other people feel differently. Which is good, because I'm not in the market for a $5000 camera right now, so Fuji will need to entice those other people :-)
Posted by: B.J.Scharp | Friday, 21 March 2025 at 03:07 AM
I love it, and would love to have it. But I imagine the file sizes driving ‘me’ mad. 50Mp would have suited me better.
.
.
But I still want it..
Posted by: David | Friday, 21 March 2025 at 04:32 AM
I contacted my local camera shop about this one. They already had 20+ pre-orders with deposit when I stopped by at 3 PM. They want $1,000 for the deposit. I joined the queue. Who knows when I will get it. I got lucky on the X100VI so that probably means I'm waiting on this.............
As for the aspect ratio dial, I don't want to bother composing in Adobe. That's lazy and encourages bad habits. Since I stared out with film, I am more comfortable composing in the viewfinder. I've been doing that for almost 50 years, and it's worked fine for me. This is the first camera I have seen where I would use the 6x17 ratio since I print exclusively.
F4 is perfect because if I wanted to shoot portraits, I would pick a different camera and lens. I sure wouldn't pick a Q3 as the owner of a Q2 Monochrome. I shoot in the daytime, so I don't care about IBIS. I does have a leaf shutter, so I feel confident handholding at slower shutter speeds. This is almost the digital GA645 I have been waiting for.
Posted by: James | Friday, 21 March 2025 at 09:03 AM
[Side note (and comment #2)]: I know precious little about the science of optics, but I thought that "changing focal length" wasn't as easy as simply cropping the middle of an image taken with a wide angle lens and calling it a portrait. In the world of optical photography, lenses of different focal lengths compress the relationship of planes in front of and behind the plane of focus differently. Or put another way, I thought that you couldn't just get the "compression" of a long lens by cropping the central image from a wide one. So while the camera offers different aspect ratios (helpful for those of us who "see" wider or more narrowly), the new Fuji can't give you a wide lens AND the view of a longer lens, unless there is something going on computationally (that is non-optically) in the innards of the thing that is really altering the image before you get to see it.
As I say, I don't really understand the technical aspect of all this. I am only going off my practical experience using lots of lenses in various traditional processes. Chime in, if I have this wrong, please.
Posted by: Benjamin Marks | Friday, 21 March 2025 at 10:10 AM
I laughed out loud as review after review touts the new Fuji GFX variable aspect ratio control as an exciting new breakthrough for digital cameras in 2025. Really? Is memory that short? Lots of camera companies have been offering this feature in mirrorless cameras for.....over a decade. The editor here at TOP even ran an article about this years, and years ago.
It's right here: https://the_online_photographer/2012/01/kirk-4.html
The author must have been some uncanny futurist... or just mildly observant...
Posted by: Gadfly | Friday, 21 March 2025 at 12:15 PM
I completely fail to understand why this exists, but I take it as a given that the people at Fuji know more about their market than I do (and it may not be among photo enthusiasts in the USA, the only market I really have any knowledge of).
But...$5k for a camera with a fixed, slow, lens? they're out of their blooming little minds!!
(And you can't really have multiple "native" aspect ratios with one sensor; it's just in-camera cropping, and as always, I'd rather gather all the data and be able to crop later.)
Posted by: David Dyer-Bennet | Friday, 21 March 2025 at 12:30 PM
the lack if IBIS comments i suspect might be coming from people who haven't really yet fallen in love with the leaf shutter look - where there is image blur from all the people in the transaction (subject/photographer), but none from the machinery (shutter/mirror) - it really is a thing that gives the most beautiful and special look to movement blur that really can't be done with a camera that uses the slap+ibis approximation. I haven't ever used a global shutter camera, but that might be a similar thing
Posted by: nicolas woollaston | Friday, 21 March 2025 at 04:26 PM
Very good looking camera, but:
-- Prefer a DOF scale for widest FL on the lens.
-- No lens distance scale? Unacceptable IMO.
Posted by: Daniel Speyer | Friday, 21 March 2025 at 04:38 PM
I want the crops to show up in the viewfinder, BJ. That way I have the best, most WYSIWYG view of the image when I'm on the scene cropping my photo. Good composition has a lot to do with the visual tension between the subject and the image borders. Yes, you can crop in post, but you can't lower the camera or take one step to the right, like you can when you're there.
Since I prefer 4:3 for most scenes, this is a nice step for Fuji. Surprising, too - I've always assumed that they avoided 4:3 in Fuji cameras because it suggested Olympus and Panasonic's old brand, Four Thirds..
Posted by: John McMillin | Friday, 21 March 2025 at 04:51 PM
Nice camera. Not what I was waiting for. Seems like Fujifilm wants to push us all to medium format and what I really want is an XPRO-4. Very dissapointed.
Posted by: David Lee | Friday, 21 March 2025 at 04:59 PM
I'm not sure I am following all the discussion about crops. On Olympus m4/3s cameras, when you set a crop (e.g., 1:1, 3:2, etc) the camera will produce jpgs at those crop sizes but the RAW files are full sensor images. By choosing the aspect ratio, the camera uses that as a photographer aid to limit the view in EVF/LCD.
Some responders are criticizing this FUJI for throwing away pixels. Does it actually throw away pixels even in the RAW files? If so, that seems like an odd design decision.
Posted by: Robert Roaldi | Saturday, 22 March 2025 at 11:25 AM
@Robert Rosaldi, I saw one video where the files were brought into LR and the rest of the RAW image was still there outside the crop set in camera. But the crop was preserved and is how the image initially appeared.
@Daniel Speyer, the focusing distance and DOF range are shown in viewfinder/rear display when manually focusing. Arguably easier as you don't have to look away to check them.
Posted by: Adam | Saturday, 22 March 2025 at 01:19 PM