Well, I have to say, this has got my spirits perked up quite a bit. Not only do we have the first products from the new Micro 4/3 system—plus some glimmerings of more to come—but apparently, sometime around now, Leica will introduce a whole new system called the S-System, comprising a new camera, the S2, and nine new purpose-built lenses, all centering around a "larger than full-frame" 30x45mm sensor.
Years ago, when I got back into writing about photography after leaving Photo Techniques, I wrote a column for the Luminous-Landscape called "Oldthink." The point was that digital was still in its horseless carriage era, with form-factors carried over from the last days of film (just like early automobiles had not yet discovered what automobiles would come to look like, but took their cues from the then-current design of horse-drawn vehicles).
Since then, I've written about what it a disappointment it's been that the early flurry of creativity in camera design shown in various bridge cameras and inventive styles of digicams had largely given way to the 1985 film model of camera design—cookie-cutter point-and-shoots on the one hand and digital SLRs based on film SLRs on the other. Not unworkable, but definitely not newthink.
Meanwhile, ages ago—eons, really—I wrote an article on a form-factor for cameras that I felt was so logical that it had to be imminent. I called it the "DMD," for "decisive-moment digital." Well, it was not imminent. As year upon year passed, I grew progressively more discouraged that no DMD ever materialized.
Except that now—rather unexpectedly at this late date, I must say—it apparently has. The new Micro 4/3 prototypes being shown by Olympus at Photokina (assuming it meets certain performance criteria, chiefly in terms of single-shot responsiveness—that is, to be a decisive moment digital it's got to be decisive)—appears very close to what I envisioned years ago as the "DMD." (Except for that yellow.)
The DMD at last? Mr. Ogawa from Olympus with the Oly Micro 4/3 prototype (Photo: Photographyblog.com)
...Now going back even farther in time, to 1996. As Editor of PT, I wrote an "Open Letter" to Eastman Kodak following the advent of the then-new Advanced Photo System. I made the case that for APS to really succeed, 35mm needed to be killed off—but that it wouldn't be defeated unless it were attacked from two fronts rather than one. That is, what was needed in addition to a more highly rationalized smaller-than-35mm format was a more highly rationalized larger-than-35mm format, to replace the antiquated, awkward 120 and 220 films. I postulated a horizontally-running, cassette-loaded film with sprocket holes on only one side and an image area that was 51mm in the long dimension. (Reminding you of anything yet?) The idea was simple and logical. It's that if you have a smaller format that's almost as good as the larger current standard in terms of quality and better in terms of convenience, you also need a higher-level counterpart that's almost as good in terms of convenience and distinctly better in terms of quality. Both together might be able to set a new standard, whereas either one alone couldn't.
Kodak wasn't interested in that, and rightly so, as it turned out, because it was already too late for film by then (and APS never took off). But I've revived that basic argument on several occasions by questioning the inevitability of "full-frame" or 24 x 36mm format for digital. Why stop there? Why continue to allow anachronistic 35mm systems to dictate all the parameters of our digital formats?
The upshot of all this is that I am delighted to see real innovation from Leica. I believe the S-System is not really "just another" medium-format camera, but rather a competitor for the "full-frame" 35mm-style cameras we're beginning to see now. The S-System could be a logical new standard for commercial studio, fine-art, and high-quality photographic work—that is, a logical "big camera" standard to complement a DMD-like small-camera standard. If digital has to boil down to two format sizes, I'd much rather they be Four-Thirds/APS-C on the one hand and Leica-S on the other than our current split system with tiny fingernail-sized sensors in all our pocket cameras and our "big" cameras relegated to 35mm-legacy horseless carriages, with all their "legacy" lenses and their legacy flange-back distances and their flippin' mirrors.
The Leica S2 won't do this alone, of course. It'll be too expensive for ordinary people to buy—a professional system from out of the gate, made for those who earn good money from studio work and can depreciate their equipment. Nothing wrong with that; that's life. And, as usual, success depends on implementation. That's always true. But here's what this camera and system is in terms of its concept: it's newthink.
And I like that.
British Journal of Photography's article on the S-System
BJP's pictures of the camera and lenses
_____________________
Mike (Thanks to Amin Sabet, Eolake, Antonis R., and phule)
Ctein adds: I can argue it both ways (all crystal balls are bistable).
Arguing on your side, I could make an arbitrary case for something we could call 35mm format quality and something we could call medium format quality, as being relatively stable points in market demand. Currently, digital image quality is about twice as good as film got circa the millennium. That is, you can hold your own against a 35mm camera with a digital sensor that's about half that size, and full-frame digital can hold its own pretty well against medium format.
At the same time, there are aspects of image quality that we observed with film that really do seem to be sensitive to absolute size, regardless of the quality of lenses and films. It was hard to get the "clarity" in 35mm that one saw in medium format, even when objective measures of grain and resolution told you the 35mm should be as good or better. I suspect those factors still come into play in the digital realm. Bigger looks better, and the fact that most bench tests don't reflect that indicates a limitation of the bench tests.
All of this argues for you.
Arguing against it is that "decisive moment" may not be definable because both the arrow and the target are rapidly moving. I don't know how much sensors can theoretically shrink and still match film quality. I can say with complete confidence that it could go by another factor of two, no problem. In other words, no special technical breakthroughs, just already-known product evolution get you to the point where quarter scale sensors match 35mm film (more or less), and full-frame sensors start to rival 4x5 sheet film. There is absolutely no doubt we will get there, and fairly quickly (within a decade). And it's not even close to the theoretical limit. Declaring that we've hit the right size, market wise, may be rather premature.
Conversely, buyers expectations constantly increase. That was true with film quality as much as it is with digital. Putting aside the mysterious bigger is better factor, medium format image quality was worse when I started professional photography than 35mm was at the millennium. Yet 35mm and medium formats persisted in part because photographers expectations had been raised.
We see that happening in digital photography around issues like noise levels and color accuracy. Whether folks are being silly or not in their extreme demands, they are raising the bar.
Consequently, I think the whole business may still be in such flux that it's premature to declare that we've hit a sweet spot. Or...maybe not.
Body only : 20.000 euro !
Who's going to be crazy enough to pay that amount of money while the new 5D costs only 1/10 of the price. I'd know what to do with my money.
Posted by: Hans Van Rafelghem | Monday, 22 September 2008 at 06:07 PM
Well said, my man.
This is the best Photokina ever.
I love the look of the new Olympus.
And the Leica should be powerful, if they have not f***ed anything up.
Posted by: Eolake Stobblehouse | Monday, 22 September 2008 at 06:16 PM
Nice to see Leica thinking ambitiously.
You might mention in your post that their new system is an SLR. I had to follow the links to find out that bit of information.
Is this the death knell for digital rangefinders?
Posted by: Ben Rosengart | Monday, 22 September 2008 at 06:27 PM
For me Oly's "DMD" 4/3's is DOD. No, real viewfinder. Why didn't they look at their great Pen FT for a form factor and at least have a nice EVF?
Posted by: John A. Stovall | Monday, 22 September 2008 at 06:27 PM
I'd be more excited about Micro 4/3 if I thought the image quality would be on a par with the bottom end of Nikon and Canon's DSLR offerings.
I'd be more excited about the Leica S2 (assuming it's real) if I thought there was a possibility of owning one.
Posted by: Stephen Best | Monday, 22 September 2008 at 06:48 PM
Of the two cameras you mention here, I'm surprised it's the Olympus that only gets a mention. The Olympus is the one that shows the innovation, I think.
Posted by: michael | Monday, 22 September 2008 at 06:55 PM
Is it just me, or is it ugly?
Posted by: Bert | Monday, 22 September 2008 at 07:04 PM
I am excited about the micro Oly. Viewfinder or not, the point is to have a tiny SLR. Use a bigger SLR if you must have a viewfinder.
The Leica is exciting too, but I would imagine that a camera with that kind of resolution would start to require tilts and swings to get everything in focus, no matter how sharp the lens.
Posted by: Jack Brauer | Monday, 22 September 2008 at 07:14 PM
Your last paragraph is "key and essential."
Hassleblad and Leaf, et.al. are barely making ends meet financially with the large format digital camera, so for the new "S" format to succeed it will have to be so exclusive and so good and so limited in production that its price will match its cost.
In another ten years, maybe we shall see your dreams come true at the consumer level.
Personally, I believe the point and shoot camera is a dead end, with phonecams soon to replace them. You might consider that in your overall equation.
Posted by: Gene Forsythe | Monday, 22 September 2008 at 07:17 PM
Pardon my ignorance but are there lots of things new in S2 system except the sensor size? Will it save or kill Leica?
Posted by: wchen | Monday, 22 September 2008 at 08:14 PM
It may not be over yet for Leica at Photokina as Andreas Kaufmann alluded in its presentation to a LEICA R10...
Posted by: Andre | Monday, 22 September 2008 at 09:04 PM
Mike: I don't (yet) see evidence of the "newthink" you cite with respect to the Leica S2. Sure, we don't yet have the camera's details (and won't for months). But to my eye it actually looks much more like "late-think".
The Oly prototype, on the other hand, suggests some "newthink".
Posted by: Ken Tanaka | Monday, 22 September 2008 at 09:15 PM
"Body only : 20.000 euro! Who's going to be crazy enough to pay that amount of money while the new 5D costs only 1/10 of the price. I'd know what to do with my money..."
Working professionals aside (and I trust many of them to know what will and will not put food on their table), the rest are the same people that pay $200 more for a Panasonic point and shoot with a red badge on it.
Posted by: phule | Monday, 22 September 2008 at 09:51 PM
I find it utterly crazy for any professional to spend $20,000 on a camera when just 10 years ago, you bought a Hasselblad system for well under $10,000 or even a Nikon F5 for under $5,000.
Posted by: david | Monday, 22 September 2008 at 10:17 PM
David,
There are fashion guys who charge more than $20k as a standard day rate.
Mike J.
Posted by: Mike J. | Monday, 22 September 2008 at 10:25 PM
Without a Direct Print button, it's useless for me.
Posted by: _#_ | Tuesday, 23 September 2008 at 12:17 AM
I agree with Ken Tanaka - more like "old think" here. Even the aspect ratio is the same as the old 35mm. It does seem to be somewhat more minimalist than the other big DSLRs, but as Leica (and I) found out with the M8, it's possible to be *too* minimalist.
I do like the new micro 4/3, despite my feeling that it's doomed; and for me, the lack of a optical view finder means I won't be buying it.
Might I suggest a class project for this blog? It's been done in the Leica (L-Camera) forum -- why don't we design a DMD using current parts? For example, Pentax has all the parts; no reason they couldn't make one. Take the chip from the K20D, add the pancake lenses as the heart of the line, keep the OVF but ditch the flash, and then *squeeze.* And there you are.
JC
Posted by: John Camp | Tuesday, 23 September 2008 at 12:33 AM
Many people on dpreview feel this is confirmation that Nikon has targeted rangefinder with their feb. announcement. Leica, with corporate spies in place, realizes they may not control their own destiny w/regard to rangefinder and decides to invent a format that allows them to be unique. Who is gonna be buying M8.2 when nikon throws a d3 sensor/performance in a rangefinder body for $3000?
I love Leica, don't get me wrong. I support them in every way I can with my modest budget... this camera, is a dream for me and I would love to have it, no live view, no IS/VR, no crap to encumber the photographer who feels the newer Japanese cameras have become to "bloated" with features.
It's a lot of money, but at least it's sexy. DNG out of the gate ensures it works with any RAW workflow already in place, Leica ain't stupid.
Even though the Japanese karietsu's have consolidated their stranglehold on camera technology over the last few years and are hardly quaking in their boots, they still must be somewhat surprised by such a bold move.
Either that or we just entered the "gilded" age of the digital camera.
Posted by: yunfat | Tuesday, 23 September 2008 at 01:26 AM
Why can't there be a hotshoe EVF on the Micro 4/3 like there is on the Ricohs?
Posted by: NRMD | Tuesday, 23 September 2008 at 01:57 AM
I'd love to see a 6X6 full frame someday. square is better format, IMO.
Posted by: raccou | Tuesday, 23 September 2008 at 03:13 AM
Eolake said: "This is the best Photokina ever..."
I am concerned by the mass of super early announcements--for this reason it becomes one of the most worrying photokinas ever. How many of these products will make the light of day? How many will disappoint?
When we still get suckered by 14 "Megapixel" Sigma SLRs we know that the marketing guys are still in full flow.
Will the OM DMD have ultra slow focussing? Will it be noisy? Will it be usable with longish lenses since it is so small? Imagine trying to look at the screen while trying to hand hold a 20mm (40mm equiv.) lens.
The Leica S2 costs 20k plus the same for a couple of lenses. It is a so what camera sure to fill the forums with drivel.
The only really good bit so far seems to be the video quality of the 5D MarkII. Everything else potentially exciting is just hype and/or clayware (the photographic equivalent of powerpointware in the software industry).
Posted by: Andrew | Tuesday, 23 September 2008 at 04:42 AM
As far as I´m concerned, in this type of camera, the key is not the hardware, nor the software.
The key is the service avaliable for it. That was the main problem Pentax had with the 645d. The camera could be stellar, but not real pro service avaliable.
And even if Pentax is tiny compared to Canon, Sony or Olympus, it is HUGE compared to Leica as a bussiness infrastructure.
Posted by: Iñaki | Tuesday, 23 September 2008 at 06:48 AM
The slanted sides and grip immediately reminded me of the "Fisher Price Kid Tough Digital Camera", but it's missing the binocular viewfinder (and the purty colors).
See Amazon ASIN: B000QULFQC
Posted by: Luke Smith | Tuesday, 23 September 2008 at 06:59 AM
Yes, interesting. Kind of.
Not being a working photographer (or perhaps I should write, a high-end working photographer or VERY well off amatuer), irrelevant.
The digital version of the old Pentax 6x7? In the film days, many more could afford that, than will, this.
Posted by: Jay Moynihan | Tuesday, 23 September 2008 at 07:17 AM
What is the problem with the missing viewfinder? With modern cameras with their 3" screens it is a "solution looking for a problem", if I may paraphrase dpreview. :) I have noticed that I am using the screen more and more. (I do mostly landscape photography). The viewfinder is a technical appendix, I can only imagine it useful when the main screen is impossible to use (bright sun, panning?).
I hope that Olympus/Panasonic will give us more choices in m4/3 bodies, a photographers camera, with advanced metering and full manual control, and a fast DMD (like that term) camera that is ready when you whip it out of your pocket.
Oh, and the Leica? It is beautiful. So FEW buttons! :)
Posted by: jonr | Tuesday, 23 September 2008 at 07:35 AM
I think now the viewfinder is less a technical requirement and more a personal requirement. Speaking for myself, the viewfinder allows me to become involved with the subject, everything else is blocked out, the camera is an extension to my eye.
I'm afraid that holding a LCD screen at arms length is not the same thing. The camera becomes an object between me and the subject, I am no longer involved with the subject. It's the difference between being there and watching it on TV.
Don't get me wrong - LCDs are great, and I want a high quality, articulated version on my camera - it offers extra flexibility. I also have no problem with the little Oly dispensing with the viewfinder to keep the size down. I'd use it - but for a different sort of photography than I do with my SLR.
LCD vs Viewfinder is not just a matter of technology ... its a different way of working.
Pehaps a little extreme, but try telling an oil painter that acrylics are the way to go.
Cheers,
Colin
Posted by: Colin Work | Tuesday, 23 September 2008 at 08:32 AM
I'm already drooling over that little Olympus. It should be just about perfect with a clip on finder and a 20mm pancake permanently affixed to it.
Posted by: Andre | Tuesday, 23 September 2008 at 11:29 AM
"Without a Direct Print button, it's useless for me."
ROTFL!
Andrew: why so cynical? :)
"Will the OM DMD have ultra slow focussing?"
The Panasonic does it well.
"Will it be noisy?"
I don't see why it should be any more noisy than other cameras with similar sensor size.
"Imagine trying to look at the screen while trying to hand hold a 20mm (40mm equiv.) lens."
I do that all the time with my Ixus (Elph), works great for me.
Colin: for me, acrylics *is* the way to go. :-)
And I like working off a screen. It makes it easier to see the whole composition, and to change camera viewpoint (high and low).
Posted by: Eolake Stobblehouse | Tuesday, 23 September 2008 at 11:32 AM
Micro 4/3 looks to have tons of potential. With the right lenses on offer, I'd buy in today.
I don't mind the lack of OVF on the Oly. I'd stick an external viewfinder in the hot shoe and trust to the AF for most quick grab/street shots and use the screen when I had the time.
As to IQ with Micro 4/3, from what I've seen, they lag the entry level DSLRs by just a hair. In any case, plenty good enough for the type of use I have in mind. My main complaint is that I can't go out and buy that Oly and 3 primes right now, 'cause I'm ready even though they aren't. Looking forward to Samsung's entry in to this field.
Posted by: iamnot | Tuesday, 23 September 2008 at 01:17 PM
I can argue a different DMD, mainly a slimmed down DSLR with a semi-permanent zoom lens, removable mainly for cleaning. Essentially this would a superzoom like a Canon S3 but with a DSLR sensor and speed, along with the ability to take movie clips.
I have big hands, and the ever shrinking sizes of cameras and phones drives me nuts, I like my DSLR cameras because they actually feel right, and I'd like the larger space used for higher capacity batteries or simply better electronics.
Some things that are hyped as "great," like swiveling LCD displays, I found I rarely used in practice, I much prefer a traditional mirror viewfinder. The image quality from most compact cameras isn't all that great, and the only compact I still keep is because it has an underwater case.
The Micro 4/3 may be a hit, especially if it can do movie clips and has fast enough a burst mode, but the Leica looks to be practically forever out of financial reach, and therefore a great concept but nothing I'll be using.
Posted by: Scott | Tuesday, 23 September 2008 at 09:36 PM
I'm waiting for home-built digital cameras myself. Interchangeable parts, standardized interfaces, replaceable/upgradeable sensors and image processing chips, filters, and body styles... iTouch style screens instead of buttons, software-controlled shooting.
Posted by: Scott W | Wednesday, 24 September 2008 at 05:23 PM
I have had this question in the back of my head for the last couple of days. Micro 3/4. A camera with a digital viewfinder or LCD screen. How can someone call this a SLR. Single Lens Reflex.
Single Lens : Yes
Reflex : No
Posted by: Rasmus Sindum | Friday, 26 September 2008 at 07:40 AM
At least, Leica is teaching something to µ4/3 companies: you must introduce your new system with a whole set of lenses!
I'm as excited by µ4/3 as many people, but... where are the lenses? One Pana zoom? One 17 mm prime expected for 2009? Is that all we're going to get in one year and a half? Only rumours, but no real glass at this day...
Come on, Oly! Show us the goods or shut up...
Posted by: Oronet Commander | Friday, 26 September 2008 at 05:44 PM
Love the new camera, thanks for telling us more about it.
Posted by: Minneapolis fine art | Saturday, 29 November 2008 at 11:10 PM